Sticky Notes

Digital Marketing Blog & Travel Writing

Intranet Governance to Support Good Design

The purpose of governance is to ensure the ongoing functionality and usefulness of the intranet to the organisation. Without the set of guidelines and restrictions that governance provides, an intranet risks becoming nothing more than a collection of silo’d content that is difficult to navigate.

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When UX Comes Second

All too often user experience is sacrificed in favour of other marketing tactics, at the potential cost of customer conversion and retention. We offer up our opinion, and give you a few choice links to others who have made a more elaborate examination on the subject.

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The Small Business Digital Grant

It’s not often we can tell you about the Government being generous (well, a bit generous). The Small Business Digital Grant, a Qld Govt. incentive, pays 50% of the cost, up to a maximum of $10,000, towards the ‘purchase of hardware, software and services (such as digital coaching)’.

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Tax Deductions for Website Costs

Most businesses have a website. Consumers are turning to online sources for shopping as well as research, especially prices, and it’s now a big part of the process of doing business. It’s important to not only get the online strategy right, but also understand the tax issues.

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From a legal standpoint there is a lot to consider when setting up an online retail website. This includes the privacy of your customers and the security of any information they provide to you, your use of customer information to communicate with them or provide a personalised experience, your use of data collected on your website (e.g. for Google or Facebook remarketing), and general compliance with the Fair Trading Act 1989.

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In the Footsteps of David Attenborough

When checking in at the consistently ranked ‘world’s best’ Bird Island Lodge, don't bother asking for keys, because there aren't any. The 24 clean and cool bungalows on Bird Island each accommodate up to three adults or one Sir David Attenborough in relaxed comfort with minimum fuss; there are no locks, no mosquito screens on doors or windows, and no mini toiletries.

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Predi(le)ctions for 2014

I contribute some predictions of my own for trends in digital marketing in the year 2014.

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My favourite digital marketing mnemonic

If you're reading this post then chances are you already know what SMART stands for and refer to it regularly. Then again, there are a few different versions kicking around out there!

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